4 Pitchers, 4 Sets, 4 Brands | Covid-19 Series
See how I art directed & product styled simple sets for 4 different “brands” featuring pitchers from my prop collection.
In the spirit of staying busy during Covid-19, this week I challenged myself to a self-motivated photoshoot!
Dubbed 4 Sets | 4 Brands. The premise was to create simple sets using similar “products” in each photo - in this case, all pitchers. I wanted these photos to tell unique brand stories; so I art directed concepts & themes to bring each set to life.
I also created strict guidelines for myself to keep things consistent. Every photo had to be:
Taken with my iphone XR
Shot at a 90 or 45 degree angle (no flat lays)
Photographed on white using a pad of mix-media paper, 18x24 in., that I had at home (I used this pad)
Showcase a pitcher as the “product”
Incorporate no more than 8 props in each photo
1 of the props needed to be a dried floral or grass
Only use tape & putty to assemble
Edit the photo using photoshop
Hope you enjoy this exploration!
To browse my professional portfolio click here.
If you’re interested to know how I could translate your brand’s story into visuals, shoot me an email below!
Shot 1
Made For The Funky Artistic Brand
Art Direction: Playful composition with bold pops of color & an element of surprise.
Prop Styling: Handmade pieces assembled with colorful produce or florals that could be found in a kitchen.
Shot 2
Made For The Luxe Design Brand
Art Direction: Strong linearity heightening shape and spatial awareness.
Prop Styling: Muted props with sophisticated lines juxtaposed with curvaceous natural elements.
Shot 3
Made For The Minimal Organic Brand
Art Direction: Minimalistic composition that radiates warm, earthly delights.
Prop Styling: Nominal propping with feminine profiles unified with natural textures and sheens.
Shot 4
Made For The Modern Romantic Brand
Art Direction: Dreamy femininity that blurs the line between classic & contemporary.
Prop Styling: Soft, greco-roman inspired pieces blended with modern, edgy shapes.
So what do you think?! Did I hit the target with these so called “brands” and the pitchers they sell? Should I continue this series further?? Comment below, reach me via email or IG @limonatacreative . Hope you enjoyed!
{All Photography, Art Direction, Prop & Set Styling by Limonata Creative using an Iphone XR}
