PROJECT DESCRIPTION:
The DC based hummus producer & restaurant owner came to us to help create styled product imagery for the roll-out of their direct to consumer e-commerce shop. Tapping directly into their brand story & ethos we’ve built several narrative driven sets to feature different product bundles available on their site. Part of our art direction involved planning each shot to fit the web design (leaving space for typography on the web banners, square crops for product thumbnails, etc). We utilized Prop Up Shop’s photo studio space, collection of props and surfaces while creating additional custom pieces to fit the adventurous and nostalgic aesthetic.